........ If people don't come in and sign up, how can you make them....???
By bullshittin' em of course! Recruiting is an extremely stressful and demanding job, probably even more so currently than in the recent past.
Evals/Fitreps are directly related to production numbers, which puts recruiters under a ton of pressure to produce qualified-(ish) bodies at the cyclic rate. Worked with a guy who did a tour in Brooklyn at as Navy recruiter who told me he was the
only dude in the office who did not forge at least one HS transcript in order to put a warm body on the bus to Great Lakes. They also had in-house piss tests just before sending recruits off.
Maybe the good CDR refused to allow his recruiters to operate under a lower code of ethics thereby causing numbers to suffer. Maybe he sucked as a leader. I really can't speculate either way, but if people were just walking in the door to sign up, we really wouldn't have any need for recruiters at all.