You control the process and standardize the product? Still don't see the point at this time. Maybe someday.
I still don't get the perceived necessity driving this program. As the ALPA rep quoted said, there are thousands of qualified pilots applying already. What's the point of growing your own?
JetBlue is all about "Culture"
Read Flying High and Blue Streak...both books mention unionization as a failure....unionization is not a failure, but a normal step in the life cycle of employee groups who are repeatedly taken advantage of and guilted into flying, not calling fatigued asking for wages that increase with the cost of living etc.
The Ab Initio program does two things
1. It injects that "Blue Juice" from the beginning, thus ensuring that, down the line, the employees have the weight of the company in the back of their mind when they, call in sick, call in fatigued, negotiate a new contract etc....Culture is a dogwhistle for working cheap but "happy"...that being said, JetBlue has been losing a lot of pilots to the legacies (UAL, AA, DAL)...they need to get that koolaidd early so one feels "guilty" for leaving.. Their Chief Pilots are also known for calling guys out on the carpet for giving recommendations to newhires who then quit for greener pastures.
2. This progam will make JetBlue a lot of money. They will charge you for their "flight school" where you take out student loans with interest, and sign a long contract. Training contracts haven't worked in the past and have been challenged by the courts, however, I am sure these will be ironclad and will be nothing more than indentured servitude
Make no mistake, it is about union busting and it is about money pure and simple.