I think it's a viable option. Replacing the tail with the ducted fan does not increase weight that much.
The wings unload the head, reducing the onset of retreating blade stall and reducing drag. I read something more in depth on this a couple years ago, and basically when it gets to wingborne flight, the rotor goes to a much lower pitch setting, mainly using the disc as a attitude control.
It weighs about a ton more than the pre-modification helo, but increases useful load. I'd say eliminating two gear boxes probably helps with the weight, and efficiency. (the fan is direct drive off the tail drive IIRC)
They claim a 500# increase in useful load, which is not much, but the 3x combat radius due to increased speed and reduced fuel burn at that speed is the main benefit. 70 more knots may not sound like a big increase for the FW side of the house, but when your cruising speed is 120-140, it is quite substansial.
I can see use for this in the Navy for CSAR and some HSL missions would make use of the much higher cruise and dash speed. What would be my concern for USN/USMC uses is how well does this work at the boat. I've seen the video and it seems to hover fine, but if it makes yaw contol "mushy" it may be sporty on a small boy.