I love it. No more fat body mouth breathers overflowing onto me...i'm sold. If Southwest would do this more, I'd fly them exclusively. There's a whole market of angry skinny people that they have yet to really tap.
And WRT Kevin Smith...he knew the policy, he bought two seats...he just decided to try and fly standby on a single seat? Come on dude.
Why the eff is Southwest offering him 100 dollar vouchers for enforcing their policy? He's only a celebrity in the state of New Jersey!
There is only one fair way to fix this situation, remove all seats on airliners and bill by volume.