You know awards are generally bullshit when there is wing guidance via a matrix that tells you what is "standard" for an O-5 retirement/O-4 EOT/etc award. If an award is standard and solely based on rank instead of merit (unless it's significantly negative merit), I think many just discount them. As for specific single action medals, even they are being adulterated. I can think of at least one douche CO who was upset when his bronze star (for simply being a det CO in a combat zone) got converted to an MSM... like, really?