I went to an Omega event last night regarding a pretty cool future Speedmaster product that relates specifically to Navy squadrons/pilots. It's something that's been 2 years in the making. Wish I could post the pictures they showed us, but unfortunately I can't just yet. Hoping they get everything finalized and released soon because I feel like a lot of you will really enjoy it.
I've been trying to call Swatch Group about availability, customization, and rates for a squadron buy on the X-33 Skywalker; trying to see if they'd offer customization/a group rate like they did back in the late-1990s until the mid-2010s for the OG X-33, but it's seriously like pulling teeth. Given that TG2 was really an IWC movie, you'd think OMEGA/Swatch (among many other brands) might be interested in putting their watches on our wrists and getting them out there, but the frontline sales and marketing people at Swatch haven't the faintest idea about what a "squadron watch buy" is - even after a lot of explaining (i.e., it's essentially a large custom group order). I was only told that "military discounts are offered at OMEGA Boutiques." I told her (respectfully), "that's not what I'm asking about." The sales rep said she'd follow up and she did (good on her), but still said she'd keep looking into it. Unfortunately, I suppose that we'll just have to keep rocking IWC/Breitling/Bremont in the jet because while OMEGA builds up their connection to the space program and aviation in general, it doesn't seem to live up to that ethos in terms of wanting to get new products out there to us and customize them accordingly. It's a shame - because getting their watches out to us provides them a lot of street cred when trying to hock them to a bunch of overpaid and under-worked office cones, who want them because we wear them, and they think it makes them cool. A shame!