I for one thought the Moonswatch was a bad idea, devaluing the Omega Speedmaster Pro. Seems I was wrong, proving why I don't work on Madison Ave. Anyone else surprised? Be honest.
Executive summary: "Its (the Speedmaster) extraordinary story reached an even bigger global audience due to this collaboration. The result was and still is a huge surge of interest in the original Speedmaster Moonwatch, with requests in boutiques and searches online. In terms of Speedmaster sales since the launch of the MoonSwatch there was a 50 percent increase globally, on new, current, and vintage models. In fact, even the value of vintage model Speedmasters increased because of the demand."
Business News: How Has MoonSwatch Mania Affected Moonwatch Prices?
Naysayers were adamant that Omega's blockbuster Swatch collaboration would devalue the Speedmaster. Now that the dust has settled, we checked to see if that's happened.
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Executive summary: "Its (the Speedmaster) extraordinary story reached an even bigger global audience due to this collaboration. The result was and still is a huge surge of interest in the original Speedmaster Moonwatch, with requests in boutiques and searches online. In terms of Speedmaster sales since the launch of the MoonSwatch there was a 50 percent increase globally, on new, current, and vintage models. In fact, even the value of vintage model Speedmasters increased because of the demand."