Much as I hate buzzwords, I do agree with the 'culture of fitness' phrase that's been thrown around the last few years.
I'm not a fan of it on the Marine side. I know, I know, I'm a blasphemer. Sue me. Don't get me wrong: I am a a huge advocate of fitness (after all, my PE degree doesn't mean "Physical Engineer"). I just get tired of how "trendy" things have become:
-When Mc-Fu was new and exciting, every Marine suddenly became a cage fighter.
-When Crossfit was the cool new thing, every Marine suddenly had to start flipping tires, tossing ammo cans, etc. (enter the CFT).
-Today, every Marine (including plenty who still run a 27:59 PFT!) is running around with those Vibram shoes.
What's next?
We absolutely need some sort of standardized fitness test, and for several decades, the semi-annual PFT fit the bill. It set a baseline fitness level every Marine...regardless of MOS...was expected to achieve. A few years back, we decided we needed a CFT because it was determined that the PFT wasn't a true measure of combat fitness. Sure, whatever. I'ml not a fan of it, but if the CMC wants me to run a CFT, I'm going to support him and run a CFT. (I'm willing to discuss my dislike of the CFT over a beer sometime...)
The standardized fitness test, whatever it is, needs to be able to be administered any time, any place, with minimal equipment. It also needs to be administered...and the standards met...with no prior notice. We are not given a 10-week notice to get in shape. If you ask me, that's one of the things that the Corps does well: We expect every Marine to pass a PFT, and be within body composition standards, all the time. If I show up to work today, and my CO orders me to run a PFT, I'm expected to pass it (and, as an officer, I'd better damn well run a 1st Class!)
BLOB (Bottom Line On Bottom): Pick an easily-administered fitness test, and let every serviceman know he is expected to be able to pass it at any time, any place, with no notice. If he fails it, hold his feet to the fire.