There's a market for V/STOL fixed wing strike beyond the Marines and RN. There are a lot of Harrier Carriers out there.
Italy's going to buy some B's for
Cavour if they ever get their country out of the pawn shop (likewise
Spain for Asturias), and the
Sings are interested because they like
landing on highways.
Japan has several big-decks that are "we don't have aircraft carriers, they're just aircraft-carrying ships" which could be modified for V/STOL and they're in a build-up kind of mood these days, what with their unruly neighbor.
It is a minuscule market and hardly with the trouble. The Italians have 16 Harriers and the Spaniards have 17, and those are the only other operators of the AV-8B. So 33 aircraft,
that is it. As you have already mentioned neither country is in great fiscal shape right now, especially Spain who just retired the
Austrias (they still have the
Juan Carlos though). Both carriers are really vanity objects though and have only done real operational work sporadically.
As for the 'Sings' and the Japanese, there are proposals and then there are contracts tempered by political and fiscal realities. The Singaporeans may have the bright Ida to get some B's but that hasn't translated into an order yet. The Japanese, that would be a huge political step with outsized international impact. That would make even the Japanese think hard before buying. You forgot the Aussies, they are getting two LHA's of an improved
Juan Carlos class. One thing you are forgetting though is that these ships will need modifications, some possibly significant, to accommodate the B unless they have been built with it in mind already which is pretty doubtful.
So as it stands right now only the UK is buying the B and they have agreed to only 48 so far from what I can tell. So to say there is a 'need' out there is stretching it a bit, actually a lot. Without the USMC the B would not have been built, period. There might be some international orders but the total will be tiny and frankly I don't believe worth the developmental costs for an aircraft whose main reason for being seems to be to justify the USMC's tactical air arm and not much else.