There's a reason people are proud to show off their 30 year old Rolexes, but no one proudly wears their Casio gold digital or Time. from the 80s. It's an expensive club to get into, and if its not your thing, by all means blow your cash on rims, stereos, mud tires, truck lights, TVs, or whatever else does it for you. Just don't hate someone for having a nice watch.