It’s not a rationalization, it is politics. They attack their opponents....Such things are as old as America’s political history...Abraham Lincoln...Woodrow Wilson...Harry Truman...Lyndon Johnson...
The point is, we have never lived in an era of gentlemanly politics, the only difference now is that every off-the cuff comment is amplified over and over again by Social Media.
Attacking a rival politician's combat record is well out of the norm, even rare, particularly post-WWII. Only one example you use comes close and was less his performance in combat than his leadership of the Army. I can think very few instances where that has happened recently, and the one glaring example that comes to mind was mainly because they made their war record the key part of their subsequent anti-war activities. Even in today's more partisan political environment attacks on a politician's combat record remains rare from political rivals (attacks from random trolls is a different story).
So yeah, still a rationalization.