Seems to me that they chose to use up as much runway as possible while letting the airplane slow down before applying the brakes. I'm sure they wanted to keep as much downward force off of the nosegear strut until they absolutely needed it. Otherwise, I'm sure they could have stopped much sooner, but at the risk of the increased downward force collapsing the nosegear strut. Seems to me they thought absolutely everything through before finally landing the airplane. I'll be interested to hear what the aircrew and the passengers have to say about their experiences. I'd be looking for them soon on Letterman and Leno.