The intent was to aide in the "everyone's a warrior" campaign. With the Army and Marines getting the bulk of the credit for early successes in OIF and OEF (and well deserved) - and society's willingness to call ANYONE in uniform a hero - is it any wonder why the Navy would look for a way to put its admin clerks and air traffic controllers in some sort of camouflage uniform? We're part of the fight! See, we're wearing camo!
Additionally, as the Navy gets more and more egalitarian, who wouldn't want to put everyone in the same uniform? I mean (roughly) 230 years of tradition wasn't meant for this generation of Sailor.... I mean it was so demeaning to have enlisted men wearing a different uniform from the chiefs and officers. Still waiting for some one to explain to me how dungarees and wash khakis were less functional than the "working" uniform that can not be worn on the flight line / deck and can't be seen on a MOB. //end rant//